Vehicle Wrap: The Most Effective Way To Get Your Ad in Front of 10,000 People Every Day

Vehicle wraps have proved to be the most cost‐effective and excellent method to promote your product or company. Dollar for dollar in comparison to direct mail advertising, newspaper, or radio, wrapping your car is one of the most affordable and effective ways of advertising your brand and getting your company recognized quickly.

Vehicle wraps are mobile billboards and can typically reach an equal number of prospective customers as the traditional billboard advertising. An ad placed on a vehicle that passes through busy city roads can provide up to 70,000 visual impressions per day according to American Trucking Association. Car wraps grab the attention of people when they least expect making this form of advertising more reliable. Its cost per thousand impressions (CPM) ends up being far much lower than direct mail and traditional mass media.

Vehicle wrap adverts reach the entire socioeconomic spectrum of the population. According to the article “Benefits of Vehicle Wrapping” on Signindustry.com, people with long commutes and heavy vehicle mileage are tough to reach with both TV news broadcasts and newspapers. In fact, about one‐third of Americans do not read a newspaper on a daily basis.

On the other hand, the article revealed that the research found that more than 96 percent of Americans travel in a vehicle weekly as either a passenger or a driver. A wrapped vehicle guarantees to deliver your message directly to your prospective clients.

The design of a car wrap should be made as simple as possible. The requirement that the image should contour to the shape of the auto necessitates that the visual design of the wrap is simple and can be consistent across different body panels. The age old saying  “less is more” is true with automobile wraps; using minimal text with powerful images is always the best option.

Do not try to display every aspect of your brand but aim to focus on a single message. This may be as simple as promoting just your web address and the name of your business. Just enough to catch the attention of the potential customers, a call to action for the customer to visit your website, or place a call.

Car wraps costs between $500 and $3500, depending on the extent of the wrap (full, half, or quarter) and the materials used. A good quality wrap will save you resources in the long run since cheap wraps can only last for no more than three years. High‐quality, solvent‐ based print featuring a good protective over-laminate may last up to eight years.

You should follow the following process if you decide to wrap your vehicle. You should first find your target audience, then plan your commute and the ad accordingly. For example, a flashier ad might be the most appropriate for a younger population while you should go for something more traditional if you are targeting an older audience.

After this, you should plan your route accordingly. Consider driving through well‐off suburban areas if you’re promoting home improvement goods. You can drive through dense business districts if you are advertising professional services or goods such as accounting services, office cleaning, office furniture, etc.

When it comes to designing the advertisement, consider hiring an artist if you are looking for an eye‐popping, attention‐grabbing, impressive, and colorful art design that conveys your message reliably. Lastly, ensure that the car advertisement you opted for is legal. Some states restrict tinting on the rear or side windows, and others regulate moving advertisements. It's important to check with your DMV and city hall before wrapping your vehicle.

With an average cost of just $ 0.77 CPM (cost per thousand impressions), and ability to reach 70, 000 people per day, vehicle wraps are one of the most effective ways of getting your ad in front of tens of thousands of people in every day.

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Tommy Mello

Your expert in home service based businesses.
Tommy Mello is a successful entrepreneur, inventor, writer and speaker. He is CEO of four self- started business including a nationally recognized garage door service company. As a leading authority on branding and market recognition, Tommy aims to help other service businesses reach their full potential.

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