There are several ways to do this...
I have a PR gal that I use on a monthly retainer of $700 per month, she has got me on the news about 5 times a year.
The goal is to submit press releases that actually get attention and are news worthy.
You can also use pay per play, I actually just got done shooting one 5 minutes ago.
I paid about $1200 and got major spot on the news…. But like I said it must be worth putting on the news.
Another strategy that helps getting your home service company on the news is charity and give aways.
For example, I have a scholarship I do online for $1,000 per year. I pick a great topic to write about for the potential students.
Now here is the kicker...
In doing this, I get great content for my website, I get on the news, and I get amazing back links on all the .edu websites. I kill three birds with one stone, best money spent ever.
Don’t think that this will be easy, I have a tons of help from AMAZING people.
You can see the response on Quora.com here:
https://www.quora.com/How-do-I-get-my-home-service-business-into-the-local-news-or-media
If you found this helpful, you might also like my latest 3X Report: 3X Your Calls, Your Leads And Your Sales.
Your expert in home service based businesses.
Tommy Mello is a successful entrepreneur, inventor, writer and speaker. He is CEO of four self- started business including a nationally recognized garage door service company. As a leading authority on branding and market recognition, Tommy aims to help other service businesses reach their full potential.
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