When a person calls to inquire about your services, you know they are interested. Now all you have to do is to convince them that they need not look elsewhere and that you have exactly what they need. But how do you do this? There is the chance that the inquiry may not lead into a sale, but at the same time there also is the chance that it may actually be a breakthrough for the business.
You could not only get yourself a new customer but also make much more money through referrals by your new client. By turning all inquiry calls you receive into service appointments, your business will definitely grow.
It is one of the best strategies how to stay ahead of competition. Here is a look at 3 keys to turning inquiry calls into service appointments that work for any business regardless of the niche under which it is established.
Establish A Great Script
When a potential client makes a call to your business, it is almost definite that they are interested in what you offer. They, however, have probably heard of similar services offered by a dozen other companies and would like to compare. You need to answer the question “why you?”.In order to give a satisfying answer to them, you need to understand what their needs are and offer a solution for them. Mention the problem and how you will address it with your services in the best ways possible.
Make the script as compelling as possible but avoid exaggerating; just state the facts in a manner that is as luring and convincing.
Use Proper Tone
A store with friendly staff will always have more customers flooding in compared to one with not-so-friendly staff. This applies as well even over the phone. The agents receiving inquiry calls need to be friendly and well-spoken.They need to use a convincing tone so they are able to convince those making inquiries into actually ordering for the service. They should undergo training sessions every now and then to give them the right skills so they are able to market you to the customers in the best possible ways. One such way is attending webinars.
Make The Best Offers
If you want to stay ahead of competition, this is the best way to do so. Make offers better than all your competitors. Every customer wants quality services given at a discounted price. Offer them this and they will not only become long-term customers, but will also bring their friends and family the next time. Table an irresistible offer when an inquiry is made and they will definitely turn out to be actual customers. They will book an appointment instantly!To sum up, when you combine a great script, friendly tone, and an irresistible offer, you can rest assured that at least 90% of inquiry calls to your business will turn into service appointments. This means more money which is the reason why you begun the business in the first place.
For more money-making tips on how to succeed in your business, you are invited to our webinar that will be starting soon. Register today and book your space.
Your expert in home service based businesses.
Tommy Mello is a successful entrepreneur, inventor, writer and speaker. He is CEO of four self- started business including a nationally recognized garage door service company. As a leading authority on branding and market recognition, Tommy aims to help other service businesses reach their full potential.
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