Advertising on Craigslist is one of the most effective ways on how to get service calls fast. Believe it or not, it's possible to receive up to 5 calls in one day from ads posted to Craigslist about handyman services. For those who are just starting a business, Craigslist can be the cheapest, yet most effective way to supplement one's income while working on long‐term marketing tactics, such as building a website, etc. Here are some of the best tips on how to maximize your efforts and dominate Craigslist like a pro.
Hook Them with the Title!
The title of the Craigslist ad is as important as the ad itself. Obviously, customers won't even read the ad if the creator can't even attract them to click on it. Is it possible to get leads using mediocre titles? Truth be told, it is possible, however, don't expect to get a lot of leads through this. Most Craigslisters don't even have the habit of clicking on each ad and call each number until they manage to reach the person/business they're looking for. That said, an attractive title is a great way to grab the attention of customers, and this wouldn't even take much of your time.Make It Easy to Contact You
The main purpose of a Craigslist ad is to get the prospective client to pick up the phone and call the posted number. It’s highly crucial to make it as easy as possible. It's ideal to place the name and phone number at the top and the bottom of the post to ensure that the customers can easily find it.Don't Be Cheap
Craigslisters are usually in search of the best deals. Although it's possible to attract a lot of attention by offering services for $5/hour, this might scare the prospects away. Some might think that the quality service you're going to provide is very unsatisfactory, since you're willing to lower your price.Use Varied Ads
In order to ensure that you won't be marked as spam, it would be helpful to post varied ads. Likewise, never post duplicate content, but consider having multiple variations while having your ads ready in advance.Multiple Postings Are Recommended
It will be quite helpful to post several different ads instead of one. For instance, you should consider creating a generic service ad that tells people about your experience and list down all the services that you offer. Then, write individual services ads where you'll be more elaborate.The Use of Backpage and PennySaver
Although Craigslist is the most popular classified ad site there is, you ought to know that it's still possible to post your ad for free, however, some cities do require a small fee for this. Backpage and Pennysaver are smaller sites in terms of traffic, although, a lot of people say that they get more service calls from it. In fact, due to the fact that they have the highest ROI, house flippers, subcontractors, and other regular customers prefer on going to these sites whenever they look for services.Overall, with a little planning, preparation, and constant posting, Craigslist can be one of the best ways to get service calls without spending a fortune at all!
Your expert in home service based businesses.
Tommy Mello is a successful entrepreneur, inventor, writer and speaker. He is CEO of four self- started business including a nationally recognized garage door service company. As a leading authority on branding and market recognition, Tommy aims to help other service businesses reach their full potential.
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