For this purpose, it is essential for you to get listed on the business directories. It has been observed that getting listed in online directories greatly influences the sales. This is because those who search in the directories already have an intention of utilizing the services or buying the product.
Importance of Online Directories
Once the name, address, and phone number of your business get listed in more and more places, Google will identify your business and its address. Thus, your business will start getting more leverage from the search engine as your prospective buyers are looking for your products and services. This resulting with a lot of traffic getting directed back to the website.
As your business will get listed in the online directories, you will get to create inbound links (links that come from external sites and point towards your website) for your website, which has great impact on SEO. It is essential for getting higher ranks in search engine results. In the search engine algorithm, a website link is counted as a vote of confidence for that particular website. As a result, it increases its authority and credibility.
The local market listing is crucial, as it is more targeted to the customers. If your business website gets listed in Google Places, Yahoo Local, Yelp, Bing Local, Yellow Pages, and/or Foursquare- it is surely going to boost your traffic, check-ins and conversions. Moreover, according to the research results, more than seventy-eight percent of the people search online for products and services before they actually make their final buying decisions.
In order to get listed, businesses are trying to build partnership with other businesses. It is one of the most essential things for boosting the SEO. Even the big players like Google, Apple and Yahoo are investing in it. If you get listed in online directories, you will get an edge over your local competitors.
Guest blogging is another great way to expand your online reach. It helps you to establish your online presence and build your relationship with other experts and bloggers in your field. Featuring these guest posts will give a new perspective to your audience.
Again, referrals in other business websites also have great impact on attracting traffic. Google Analytics considers it as a referral visit to the destination website when one user clicks a hyperlink to visit a web page on a different website. This means you will need to be consistent with taking ownerships and documenting business directory listings. Guest blogging and referrals in other related websites are also needed for boosting the local SEO and improve conversion rate.
Your expert in home service based businesses.
Tommy Mello is a successful entrepreneur, inventor, writer and speaker. He is CEO of four self- started business including a nationally recognized garage door service company. As a leading authority on branding and market recognition, Tommy aims to help other service businesses reach their full potential.
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