Importance of 5 Star Reviews
Customer reviews can have a great impact on your business. If you manage to get some great reviews, it will add to your brand credibility and attract more loyal customers. Keep in mind that only a few bad reviews will create a negative image of your brand and the potential customers will be lost.
The reviews on sites like Yelp, Thumbtack, Angie’s List, Home Advisor, and Living Social have great impact, especially on the home service businesses. They have certain powerful and valuable elements to offer. These sites list thousands of home service businesses and their details. The reviews, and especially the 5 star reviews, are going to set your business apart from your local competitor.
Build trust: Customers want to trust before they invest their money in anything. Advertisements are no longer enough. The customers have learned that the advertisements are designed to trick them. If there is no review or a few negative reviews, the viewers and your potential buyers will not get a positive message about your company products or services. As they are not seeing the five star reviews, the visitors are not getting the confidence that it is worth investing in your products or services.
Attract attention: Another important reason is attracting the attention of the potential clients. Getting their attentions instantly is essential. Buyers are going to make a quick decision about which business listing to click on. It has been observed that, people click on the business listings, which have 5 star reviews more often than the ones which do not have it. It has been observed that generally the local independent home delivery restaurants are mostly impacted by their reviews and ratings on these sites.
The reason behind this is that the readers have very little information about those restaurants before they go through their reviews and ratings on these sites. Today’s tech-savvy customers want to be absolutely confident before spending their hard-earned money. Often they believe that it is better to take the words of real-life, off-site people that have had first-hand experience of using the products or services.
They think that their experience will be similar to those people. They believe that the review sites are unbiased. Thus, they offer the consumers a place from where they can get the right information about the fair price, credibility, reliability and even the level of customer service.
Some of the studies have suggested that about eighty-eight percent of people read reviews in order to decide on the quality of a home service business. About seventy-two percent of people have confessed that after reading positive reviews about home service businesses, they feel that they can trust them more.
There are a few businesses which specialize in collecting customer reviews to help the home service businesses manage their online reputation. These companies request the customers for reviews and they ensure that the negative ones go straight to you. This is so that you can resolve the issues that created the negative review and the positive ones go to the valuable review sites. Make sure to address both customer reviews to build up a positive online reputation.
Your expert in home service based businesses.
Tommy Mello is a successful entrepreneur, inventor, writer and speaker. He is CEO of four self- started business including a nationally recognized garage door service company. As a leading authority on branding and market recognition, Tommy aims to help other service businesses reach their full potential.
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