Building a powerful brand is considered by many marketers as one of the most difficult aspects of marketing, but still an important one for the success of a company.
Building a powerful brand is a must for success. Regardless of your niche or industry, a strong brand can make you stand out from the myriad of companies present on the market.
To create a powerful brand your customers relate to and remember, you need to do the following:
ABC (Always Be Consistent): in order to create a powerful brand, you need to start with consistency. For instance, Porsche can’t create a low performance car or Microsoft design a product which is not available worldwide. Consistency is therefore the key to creating a powerful brand your clients will remember.
Have a Powerful Logo: a powerful logo is able to wake up certain emotions in your customers. For instance, you will always know a certain pair of shoes is made by Nike once you see their famous logo. From BMW to Coca-Cola, every memorable brand has a memorable logo and a strong corporate identity. Hire an experienced designer and create a logo that will enable you to stand out from the crowd.
Capitalize on the Power of Social Media: the power of social media can’t be neglected. In the highly competitive world we live in, it is almost impossible to create a powerful brand from scratch without having a strong presence on the top social networks. These include Facebook, Twitter, LinkedIn, YouTube and Google+.
Business Cards: one of the best methods to promote your brand image at events, conferences, and business meetings is by using creative business cards. Do not go cheap when designing your business cards and you will definitely get to reap the benefits of a powerful brand that your customers remember.
A Mix of Offline Advertising Techniques: in addition to social media, online advertising, and website promotion through logo, you need to start promoting your brand using offline advertising techniques. These techniques include TV commercials, radio promotion, print and signage. Radio and TV might cost you more than the average online advertising, but if you want to reach a whole lot more customers and you want to establish yourself as a big brand, investing in a good commercial is a must.
When it comes to signage, this should be complemented with vehicle promotion. For instance, if you own a pizza shop and you have another 5 competitors in the same city or neighborhood, the best way to beat them is to build a strong brand and to show your clients that you are better than the competition. To do that, invest in vehicle promotion and 3D signs. All your pizza trucks should promote your brand image and all of your physical stores should have a sign featuring your brand.
The Bottom Line
People talk, and word of mouth is very important in creating a powerful brand. Once people see your brand on TV, on vehicles, on sign posts, and all across the web, they will automatically think that you are a powerful brand on the market and will be eager to buy from you.
To find out more important details about building a strong brand, reserve your spot at our webinar.
Your expert in home service based businesses.
Tommy Mello is a successful entrepreneur, inventor, writer and speaker. He is CEO of four self- started business including a nationally recognized garage door service company. As a leading authority on branding and market recognition, Tommy aims to help other service businesses reach their full potential.
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