In the home service industry, offering top‐tier services at highly competitive prices is rarely sufficient for attracting and maintaining a large customer base. Given that more homeowners are turning to the web with their home maintenance needs, you have to learn how to build an online presence.
With the right Internet marketing strategies, you can garner more attention for your business, foster trust, and start converting prospects. Best of all, these efforts will invariably lead to a strong and recognizable brand, lots of goodwill, and plenty of word‐of‐mouth advertising.
You can also gain a coveted spot for your business on the first page of search results.
Start An On‐Site Blog
Add more value to your website by creating and maintaining an on‐site blog. This is your opportunity to offer visitors something for free without harming your bottom line.
When it comes to home maintenance, home improvements and home repairs, people tend to have a lot of questions. Their purchasing decisions are highly involved and they normally go through the distinct phases of the standard buying process.
A blog that covers an expansive range of topics in your field will allow you to answer the questions that people have during each of these phases so that you can retain their attention and keep them on your pages until their purchases are complete.
This is also one of the best ways to start building lasting relationships with your prospects and clients by giving your business a positive and personable image.
Make Your Blog An Interactive One
In addition to building a blog, consider the benefits of making yours an interactive one. Ask your readers questions and respond to their feedback. Install plugins so people can share your posts on their favorite social networking sites. Not only will this increase your popularity and improve your page rank, but it will also give you greater insight into the minds of your targeted customers.
The Top 10 Citation Sites
Start working to get your business mentioned on the top ten citation sites for your business category. Sites like Yelp, Yellow Pages, Super Pages, Facebook and Mapquest are all places that people go when looking for professionals in the home service industry.
Add images to your listings and encourage people to offer feedback when visiting and using these platforms.
Link Out From Other Reputable Sites Related To Your Industry
Consider writing guest posts on the blogs of other reputable businesses that are related to your field. You can include links back to your site in these posts for improving your page rank and driving more traffic to your sales pages.
Once you've built a reputable blog of your own, you can form symbiotic link building relationships with a number of companies by offering guest blogging opportunities of your own. Not only will this make it easier for you to build an organic and impressive link profile, but it will also add additional value for your readers.
Give Your Customers Incentive To Leave Reviews
One of the best compliments that a satisfied customer can give is a positive review that's posted on a highly visible platform. Not only does this show you that your hard work is appreciated, but it also lets the rest of the world know that you're willing to work hard.
Start offering your customers incentives to leave reviews on third‐party platforms. A small discount on follow‐up purchases will increase both feedback and your future profits.
Your expert in home service based businesses.
Tommy Mello is a successful entrepreneur, inventor, writer and speaker. He is CEO of four self- started business including a nationally recognized garage door service company. As a leading authority on branding and market recognition, Tommy aims to help other service businesses reach their full potential.
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