Is there a secret to getting great reviews and testimonials?
Yes, there is a secret of great reviews. Moreover, it is easy to implement if you apply it when your customer’s passion is in the highest level. It is possible if you take the reviews after introducing some interesting and exciting things that might be about your work style, using some developed techniques and some innovation. Always take the advantage of that enthusiasm and get great reviews and testimonials. This principle is applicable for promoting any kind of business. This is an age old technique and will never fail.
You can simply follow this principle by asking your customers to participate in surveys. You can promise them to email the best reviews and give them the links where you will be available such as Angie’s List, Google plus, or on Facebook. Make sure that they post their comments on the social networking sites for the easy access of their friends and other customers. Go through all the reviews and take actions to deal with bad reviews. Remember to make it public. By doing this, customers will know about how serious you are about your reviews. The future customers will know how you can deal with negative ones.
You can ask some questions in the survey to know both the positive and negative side of your offered services. Some of the questions those you can include in your survey are given below.
• Why do not they like your service?
• What is the best thing about your service?
• What are the benefits of your service?
• Would they like to recommend your service to their friends?
• Do they want some improvements in your service?
• If yes, what are the suggestions?
Follow the result of the survey seriously and give more importance on negative reviews. You should make the improvements and necessary changes to satisfy an average numbers of the customers. Never defend your working procedure and the products that you are using in your industry’s service. It will only create a negative impression. Be patient and take their suggestions seriously and try to resolve it as soon as possible. This is the key of the success and great reviews.
Remember, if your service is good and you have more customers for your industry, you will get more reviews. This can be good or bad. Customers usually prefer to give good reviews if they find something good and helpful about your service. They will definitely leave bad comments if they find your services useless and unsatisfactory. If customers find your service average, they might add some suggestions in their comments.
If you feel you are getting many bad reviews, then rethink about your working procedures and equipment. This might require some improvements and for you to follow the suggestions to make changes. After making the changes and introducing something new, immediately ask for a survey. You will find a significant difference.
Reviews can help in a great way to improve your market strategy. It can also help you to get the attention of more customers. Do not ignore reviews. Do not push for great reviews. Providing great services in your industry will ultimately bring great reviews.
Your expert in home service based businesses.
Tommy Mello is a successful entrepreneur, inventor, writer and speaker. He is CEO of four self- started business including a nationally recognized garage door service company. As a leading authority on branding and market recognition, Tommy aims to help other service businesses reach their full potential.
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